Cateogry 2: Selling It (Print/Physical/Traditional Texts)
For our media and visual literary project, we illustrate how advertising agencies manipulate our understandings of privileges vs. rights.
Today, the debate for citizen's rights is still a popular, contested issue, which is why we found it relevant to address this project by using this angle . For instance, we see efforts to show that universal healthcare in America is a human right; yet, this idea is met with much cynicism. Another point, for example, is the belief that every American has the ability to achieve the American dream, whether it is amounting to a higher class or achieving a wealthy status. Are these rights that "belong" to an individual? Our group sought to show how advertising companies, specifically Camel cigarettes and Starbucks Coffee, like to confound our understandings of what we should have and what is simply a desire.
Our research found that many advertisements are couched in a position that will argue that men and women have the right to luxurious living and clean getaways from the mundane routine of the average individual. Our group tasked ourselves with finding different understandings of what is and isn't a privilege and/or a basic human right, specifically focusing on marketing agencies ability to seduce us into believing that some things that are merely privileges are, in fact, dressed to deceive us into buying a product.
Media and Visual Literary Project:
Cateogry 2: Selling It (Print/Physical/Traditional Texts)
For our media and visual literary project, we illustrate how advertising agencies manipulate our understandings of privileges vs. rights.
Today, the debate for citizen's rights is still a popular, contested issue, which is why we found it relevant to address this project by using this angle . For instance, we see efforts to show that universal healthcare in America is a human right; yet, this idea is met with much cynicism. Another point, for example, is the belief that every American has the ability to achieve the American dream, whether it is amounting to a higher class or achieving a wealthy status. Are these rights that "belong" to an individual? Our group sought to show how advertising companies, specifically Camel cigarettes and Starbucks Coffee, like to confound our understandings of what we should have and what is simply a desire.
Our research found that many advertisements are couched in a position that will argue that men and women have the right to luxurious living and clean getaways from the mundane routine of the average individual. Our group tasked ourselves with finding different understandings of what is and isn't a privilege and/or a basic human right, specifically focusing on marketing agencies ability to seduce us into believing that some things that are merely privileges are, in fact, dressed to deceive us into buying a product.
Brief History of Camel Cigarettes Advertisement: